PR SKILLS
TAGLINEÂ PR
Communication 117: Public Relations, the class was divided into groups. Each group created a trial PR company and were entrusted to go out and find a client in the real world. Jessica and her group, Tagline PR, chose a financial tech start up in San Francisco called Zikher. Since Zikher was a new start up, Tagline PR had the exciting privilege to instill PR actions to help further the new budding company. This included creating the company's first crisis management plan and suggesting various advertising techniques, such as creating an short advertisement video.
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Jessica was the Writer and Designer of the group. She handled the design of the entire report which Tagline PR presented to Zikher. Additionally, she also wrote the Planning, Strategy, and Implementation
DIGITAL MEDIA KIT
During Jessica's internship with Matchmakers In The City, the company wanted to begin garnering more attention on media platforms. Jessica immediately set to work compiling a contact list that included sources ranging from News anchors to Social Media Influencers. She also created the company's first Digital Media Kit to be located on the company's website in the future for easy reference and to be sent out to media sources in addition to a pitch.
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It was of the utmost importance to the company to present information in an aesthetically pleasing form that matched the company's taste.